Problems And Countermeasures Of Digital Publishing Management In Inner Mongolia

With the rapid development of the information society and the knowledge economy,China's traditional publishing industry is experiencing a new round of profound changes triggered by digital technology.Up to date,digital publishing in Inner Mongolia,however,is still in its initial stage.The guiding policies and applicable laws and regulations of the digital publishing industry are still following those of traditional non-digital publishing.The overall research on digital publishing industry by various departments remains lacking,and there are not many systematic and complete research results.There is even less comprehensive and systematic research on countermeasures for the development of the digital publishing industry,especially at the policy level.Therefore,research on digital publishing management is urgently needed.This study of digital publishing management in Inner Mongolia will promote national publishing reform,provide theoretical basis for digital publishing transformation and strategic management in Inner Mongolia,and build a bridge for the realization of cultural prosperity and development in Inner Mongolia.The research topic is based on the analysis of the current status and existing problems of digital publishing management in Inner Mongolia,and focuses on the causes and solutions to the corresponding problems in the government's policy and regulatory activities with a goal to promote the development of the publishing industry.This research also provide useful insights into activities that regulate the digital publishing industry.This research first listed the domestic and foreign literatures,as well as their research methods and innovations.The concept of national publishing and related basic theories were then sorted out,and the significance of digitalization of national publishing was emphasized from the perspective of author,publishing,distribution,and market.Secondly,it summarized the current status of digital publishing management in Inner Mongolia from three aspects: digital publishing management institutions,management methods,management systems and operating modes.It also lists the results of digital publishing in Inner Mongolia.This research then summarized the current situation of digital publishing management in Inner Mongolia,found out the existing problems and their causes,and pointed out that the three major difficulties in supervision were the lagging management system leading to the management system negatively affecting industrial development,the lagging legal system construction making old regulations difficult to deal with new problems,and new media such as we-media have a low barrier to entry.Finally,by analyzing the successful experience of digital publishing management in foreign countries,the research proposed solutions to the problems of digital publishing management in Inner Mongolia.This research also proposed to comprehensively promote the reform of the press and publishing system,strengthen the legal system and establish a sound digital publishing legal system,rationalize the supervision of new media mechanism.The overall all goal of this research aims to analyze the current situation of digital publishing management in Inner Mongolia from the perspective of government management,clarify the management issues that plague the development of digital publishing in Inner Mongolia,and propose countermeasures for digital publishing management in Inner Mongolia based on domestic and foreign digital publishing management policies.Therefore,tis research has important theoretical value and practical significance.