The Current Situation,Problems And Countermeasures Of Digital Publishing In Inner Mongolia

The modern publishing evolved from the traditional one is the historical inevitability of the development of publishing industry.With the dramatic development of digital publishing,several publishing units in Inner Mongolia have changed their development strategies actively and made great efforts.The breakthrough has been made in Inner Mongolia including the research and development of digital publishing in Mongolian,the production of e-books,the database construction and online education.Taking the book publishing units of Inner Mongolia Autonomous Region as the research objects,and the field of digital publishing as the starting point,this study,with the method of investigation and consultation,combs the development of digital publishing in Inner Mongolia,analyzes the current situation and summarizes the characteristics of the chain of digital publishing industry from the content production,the technology research and development,the platform construction and the development of channels and handsets to discuss the countermeasures for the development of digital publishing in Inner Mongolia.Despite the achievements,the industry of digital publishing in Inner Mongolia faces many problems such as singleness of production,deficiency of high-quality content,shortness of the chain construction,obstruction of the promotion and vagueness of the profit model.This study analyzes the problems existing in Inner Mongolia digital publishing and puts forward the corresponding solutions which is beneficial to the development of digital publishing in Inner Mongolia.