Present Condition, Problems And Countermeasures Of Chinese Cartoon Publishing

The cartoon publishing is one of the most important parts of the publishing industry.The Chinese traditional cartoon taking picture-story book as representative had once got pretty good achievement, but at the end of the 1980's, the cartoon creation reformed in most countries of the world,however,the Chinese cartoon did not.So Japanese cartoon and American cartoon which standed for the New Cartoon, invaded Chinese books market on a large scale. Then the native cartoon publishing startded to decline.But on the contrary , some peripheral industries such as animating, computer games making which have industrial connection with the cartoon publishing,but also have many differences, have been developing quickly these years.Therefore the research on cartoon publishing should also pay attention to these peripheral industries.Base on the summarizing of the cartoon publishing history and present condition,the dissertation analyzes the problems existing in Chinese cartoon publishing and proposes many countermeasures such as to renew the publishing ideas, to strengthen the cartoon education and so on.