Quantitative Research On The Text Of Rural Tourism Policy In China

At present,China's rural tourism is at a stage of vigorous development.It has the characteristics of high comprehensive benefits and large market potential.It plays an important role in promoting the transformation of rural industrial structure,developing rural economy,and coordinating urban and rural development,and gradually becomes a creation.An important channel for employment and farmers to increase their income.Rural tourism policy,as an important tool to regulate the rural tourism market,provides a strong institutional guarantee for the healthy development of rural tourism.Therefore,strengthening in-depth research on rural tourism policies has become a top priority.Based on the theory of bibliometrics and the theory of policy tools,this paper combs the text of rural tourism policy issued by China in 2006-2018,and comprehensively uses literature research method,co-word analysis method and content analysis method to explore rural tourism policy.Sex research.Firstly,the paper analyzes the attributes of policy texts from the three aspects of policy publication,form and time period,deeply grasps the reality of China's rural tourism policy,and clarifies the evolution of rural tourism policy.Secondly,from the analysis of common words and policy tools From the perspective of the study of the content of rural tourism policy,the focus of the rural tourism policy,the content structure and the characteristics and deficiencies in the application of policy tools.The results show that the main body of the rural tourism policy is mainly issued by the department,the lack of cooperation between the policy subjects and the need to improve the coordination;the design of the policy content structure is unreasonable,the policy objectives are too broad and macro,and the policy object coverage is not comprehensive;in the basic policy tool dimension,The policy-oriented dimension and the policy role dimension have problems such as lack of policy tools,over-expansion,poor proportion,and improper distribution.Finally,aiming at the problems found in the text attribute analysis and content analysis of rural tourism policy,it proposes countermeasures and suggestions from three aspects: strengthening the communication of policy subjects,improving the scientific design of policy structure,andrationally distributing policy tools,and providing reference for subsequent policy formulation and planning.