Research On China’s Publishing Industry Policy From The Perspective Of Policy Tools

This dissertation has taken the publishing industry policy of China as the research subject,and answered a series of questions in the logical sequence including “ Are there any problems existing in the current policy system of China’s publishing industry?”,“What are the problems that are existing?”and “How to optimize the existing policy system?”.Through both vertical diachronic and horizontal synchronic analysis,the dissertation summarized the policy environment,the basic structural attributes of policy documents and the use of policy tools in all directions at each stage.Subsequently,this dissertation reflected on the publishing industrial development and policy issues through the construction of an evaluation system for the effectiveness of policy implementation in the new era.Finally,a proposal is put forward to realize the modernization of China’s current publishing industry governance through the construction of multi-dimensional policy network system.The dissertation is divided into six chapters,and content in each chapter is summarized as follows:The first chapter is Introduction.Starting with the background of the research,this chapter pointed out the necessity of research on publishing industry policy and the feasibility of the research from the perspective of public management theory,which highlighted the significance of the research.On the basis of quantification analysis of the policy tools and policy documents combined with a systematic and comprehensive review on the research results of publishing industry policies,the author identified the flaws and shortcomings in relevant researches,and laid the groundwork for the research design,main research contents,research methods,as well as the technology roadmap of this paper.The second chapter is Research design.This chapter analyzed and defined the core concepts involved in this paper,explained the theoretical basis of this paper,and put forward the classification model of policy tools applicable to this dissertation and also the framework of policy text analysis based on the characteristics of the publishing industry.The third chapter is The dynamic evolution of publishing industry policy in China.Based on the landmark events and important time points,the development course of China’s publishing industry policy is divided into three stages.The author then looked into the policy environment of the publishing industry in different periods,the basic attributes of policy documents,as well as the use of policy tools and the effectiveness of implemented policies.This has,on one hand,identified the policy characteristics in different stages and the evolution law of policies.On the other hand,this has verified the classification model of policy tools and the policy text analysis framework proposed in this paper.This chapter laid down the basis for policy research and problem analysis of the publishing industry.The forth chapter is Analysis on the policy of China’s publishing industry in the new era.In view of the changes in the policy objectives and macro-policy environment of China’s publishing industry since the beginning of the new era of building socialism with Chinese characteristics,the author dismantled the policy objectives at different levels and analyzed the national governance capacity and the complexity of the policy objects.The policy documents issued at the central government level in this period were taken as the subject for quantitative analysis.The author then made statistics and conducted conversion and classification of the basic structural attributes and content text characteristics of the policy documents using bibliometric and content analysis methods.The fifth chapter is Effectiveness evaluation and optimization suggestions for the policy of China’s publishing industry in the new era.This chapter evaluated the effectiveness of policy implementation from three aspects: benefit for industrial development,social benefit,as well as innovation benefit.Based on the gap between the policy effect and the policy objectives,this dissertation has identified problems in the policies.Then,based on the complex network method,this dissertation suggested that the foundation for building a policy system of modern publishing industry shall be the addition and improvement of policy subjects,tool types,and policy application scenarios.This can provide reference and inspiration for the construction of modern publishing industry governance system.The sixth chapter is Summary and outlook of research.This chapter summarized the main conclusions,pointed out the innovation points of this paper,and gave an objective review of the flaws in the research,and finally looked into the future directions and trends of policy research for China’s publishing industry.