The Survival And Development Of Regional TV Stations In The Context Of Media Integration

In recent years,the rapid development of new media has brought great pressure and challenges to the survival of traditional media.As a traditional media station,how to break through the existing mode to adapt to the development of the times has become an important issue for the transformation and upgrading of traditional media.There is not only pressure on this tuyere,but also great opportunities and potential.Under the pressure and impact of the strong new media,Ningshan TV station has suffered from various difficulties and current situations,such as single program form,lack of professional talents,serious shortage of operating funds,weakening of audience groups,etc.Through the analysis of the root causes,the clear thinking,the excavation of major contradictions for transformation and upgrading,the reform and innovation of County-level Television station management mechanism,the creation of diversified media and new media synchronous development,the production of local characteristic columns suitable for the local people in Ningshan.Gradually build the concept of integrated development,explore a new way of media integrated development,and play a role in promoting the survival and development of county-level TV stations in the environment of integrated media.In this regard,the author takes Ningshan TV station as an example to analyze the current situation of its existence,analyze its main contradictions,and provide guiding suggestions and opinions on how to innovate and develop the next media integration based on his own regional reality,so as to face this wave of media reform in a targeted and logical way,and determine the development ideas and development models.This paper discusses how Ningshan TV station can reasonably connect the new and old media,achieve mutual benefit and win-win results,and break through the existing development and planning.