Analysis On The Innovation And Development Of First Financial Daily Under The Media Convergence

Media convergence is multi-faceted,not only the integration of technology and business,but also the integration of ideas and consciousness.With the continuous advancement of technology and the continuous enrichment and change of media forms,media integration is also deepening.The year 2014 is the first year of integration.The meeting of The Central Deepening Reform Leading Group adopted the “Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media”,which promoted the media integration to the top-level design of Chinese media development,and also provided the promotion of media integration.Also provided a good policy environment.The First Financial Daily is one of the earliest newspapers in China to begin media integration.Its innovative development in the context of media integration also has typical significance.This paper uses case studies,literature analysis and comparative analysis to systematically analyze the innovation and development of the First Financial Daily in the context of media integration."First Financial Daily" has carried out innovative developments in platform construction,technology research and development,cross-field cooperation,industrial layout,etc.,and achieved good results,such as technology-driven content becoming core competitiveness,deep integration of all-media matrix media,and cross-disciplinary cooperation.Establish a digital thinking and look at the world based on the global industrial layout.However,due to the changing media environment,the lack of mature technology application,the changing market environment and the lack of sound training mode,the “First Financial Daily” still has some problems in the development of innovation,such as the impact of the media.The brand construction,training professional financial media talents,using artificial intelligence technology to expand the depth of application of various scenarios,deepening the Internet thinking and focusing on market segmentation.In response to these problems,we can improve from the introduction of new technologies such as brand building,talent training mode,artificial intelligence,and the layout of market segments.