A Study On The Phenomenon Of "Cross - Border Presiding" In Mainland TV

In recent years, "cross-border" is one of the main development trends in the media industry. With the constant innovation of TV programs, people from different industries take active part on the screen as the host, appearing in the public view.However, the phenomenon of "Cross-border Host" appears with the mainland TV presenter together. In the first chapter of this study, I am going to introduce the historical evolution of the cross-border phenomenon of the mainland TV presenters, and analysis the characteristics and laws of it.Every phenomenon has its rationality of existence. In the second chapter, I studied the reasons for the survival and development of this phenomenon.That includes:the exchange of capital in field,the diversify diversion of audience,the integrate development of TV program.Therefore, in the third chapter of this study, I mainly summarize its positive impact on the host industry, TV industry and even the media environment,and some current problems which exist in the phenomenon of cross-border host in the field of mainland TV programs,then draws the conclusion:The phenomenon of cross-border host accords with the rules of the development of media, which is the direction of the future development in the industry of the TV programs in China.I take Occupation theory, the field theory, Host communication theory, Social performance studies as the weapons, and conducts the system research on the phenomenon of "Cross-border Host" in the mainland TV programs, which has the innovative significance.