Research On The Phenomenon Of "Cross-border" Host In Variety Show

Nowadays,cross-border hosts have become commonplace in major TV variety shows and online variety shows.Cross-border hosting has also become a highlight and selling point for variety shows.The host has been synonymous with the past "college" to the current social cross-border process.In the middle,cross-border moderators need to clarify the positioning of media roles and magnify their resource advantages.The rise of cross-border moderators of variety shows is inseparable from the prosperity and development of popular culture and the gradually loose and open media policy.In the context of the current media convergence,the media has evolved into a more diverse variety show with the times,which makes the variety show more inclined to choose a comprehensive type with excellent morality,excellent taste and excellent connotation when selecting the host.Cross-border talents.This article takes the development of “cross-border moderator” as the starting point to explore its impact on the host industry and the future development of the industry.Firstly,taking the time period as the node,it analyzes from the four aspects of exploration period,formation period,development period and maturity period,and depicts the development outline of China's “cross-border moderator”.After 30 years of development,cross-border moderators have evolved from a single source to a lack of recognition in the past,from copying to imitation to innovation.In the context of media convergence,cross-border moderators are no longer composed of stars such as single actors and singers.Rich cross-border types are full of hosting industries: “cross-industry”,“cross-media” and“cross-hosting”.Cross-border phenomena cover both traditional and new media.This paper discusses the motivation of the emergence of “cross-border moderator” from three aspects: rich program form,diversified audience demand and comprehensive personal breakout.It further confirms that the emergence of cross-border moderators is the inevitable outcome of media innovation and integration development..A systematic case analysis of different types of “cross-border moderators” was conducted using content analysis and case study methods.From the perspective of language personality and artistic aesthetics,research on the characteristics of successful cross-border and language style,and then explore the positive effects of “cross-border moderators” on program development and hosting industry,as well as The problems in the development process of the moderators were discussed,and the corresponding promotion strategies were analyzed and proposed.Nowadays,cross-border has become a major development trend in the field of network variety.Only by paying attention to the cultivation,selection and appointment of media talents,the pace of “cross-border” can be made bigger,more stable and stronger.