Research On Media Ritual Construction Of TV Reading Program

With the hot broadcasting of those TV programs like Letters Alive,The Reader,Trust in China and so on,mainly composed of classic literature and letters in a form of reading aloud,they have become a new type of TV program.Communication is a ritual act that humans share meaning.On the traditional reading stage,performers share the meaning of the readings by reading aloud with the listeners,which instills courage to the group,and realizes emotional resonance and social identity.It can be said that reading aloud itself is a ritual act.The TV reading program reproduces the traditional reading ritual through audio-visual means,using the communication characteristics of TV medium to carry out a new ritual creation as well as construct a new media ritual.The media ritual construction of TV reading programs requires three elements:ritual space,ritual subject and ritual object.The ritual space with a characterized theme is the foundation,where the ritual performance and the ritual interaction take place.Being the core of media ritual construction,the ritual subject is characterized by diversity,and the initiator and the recipient of the information who participates and experiences together,are both subjective.The ritual object is the content,including classic literature,celebrity letters and amateur works,which have the characteristics of humanity.The construction process of media ritual of TV reading program is that,in the ritual space,the ritual subjects share the ritual objects based on the ritual program,then the ritual interaction takes place,and finally the media ritual construction is completed.The media rituals of TV reading programs are constructed in the dynamic process of stylized ritual operations and social ritual interactions.The media ritual construction value of TV reading programs is embodied in the following three levels-information,emotion and society.It is reflected in sharing cultural information,promoting the establishment of a learning society,achieving emotional identity,carrying forward social core values,enhancing social cohesion,mobilizing and reinforcing cultural self-confidence.However,there are still many problems in the current TV reading programs.The destruction of the solemn ceremony,the homogenization of the ritual construction,and the insufficient interaction of the ceremonies have restricted the construction and value realization of the media ritual of the TV reading program.In order to make the media ritualconstruction much better,the program allocation should be clearly defined,solemnity of the ceremony guaranteed,innovative creation strengthened,homogenization of programs avoided,interactive channels expanded,and the socialization of the ritual promoted.