Research On The Visual Narrative Of Xinhua Net Data Journalism

After the rise of mechanical reproduction technology,the visual narration has returned to the stage of history with unprecedented development.With the emergence of film,television,multimedia and other media forms,human beings have begun a real visual feast.Data journalism is a comprehensive embrace of big data in the news industry.It takes the visual form as the visual language,forms a new "data relationship" in the visual dimension,completes the construction and output of meaning.Visualization is the deep practice of visual narration in data journalism.As a leader in the field,Xinhua Net data journalism has made great achievements.Analyzing its visual narrative features can not only enrich the theoretical significance of data journalism in the visual narrative level,but also provide new theoretical guidance for the practice of Xinhua Net data journalism.The visual narration of Xinhua Net data journalism is a developing process,which is affected by internal and external factors.From the perspective of external factors,the prosperity of visual culture determines the dominant position of images.The development of consumer society further stimulates the production of visual symbols,which makes human beings enter the stage of rich or even surplus image resources.Digital technology promotes the fission development of visual narrative,especially the application of big data technology has shaped a new form of visual narrative.The development of visual narrative is also promoted by the changes of the audience's instinctive needs and aesthetic tastes.The aestheticization of daily life promotes the visual narration to meet the needs of the audience From the perspective of internal factors,Xinhua Net data journalism is committed to the transformation of visual narrative mode,achieving two revisions and upgrades,and enriching the forms of visual narrative.At the same time,it pays attention to play the guiding role of content to form,adjust the theme orientation,and enhance the effect of visual narrative.The visual narrative of Xinhua Net data journalism shows distinct characteristics,which realizes the new development of narrative subject and its focus perspective.It forms a comprehensive narrator under the multiple functions of frame mechanism,man-machine complex and readers.The narrative perspective is integrated and applied in the flow.Visual language forms the mechanism of meaning expression.In the construction of representation,interaction and composition,it highlights the powerful narrative function of images,the dialogue mechanism between audience and text,and thetension relationship in visual expression.Narrative time presents an open and multi-level feature in "the most pregnant moment" and time distortion.The narrative space relies on technology and uses image reproduction to realize the true representation of the local geospatial space.Two development lines of synchronic and diachronic realize the regression of spatiotemporal space in parallel.The transformation of audience perspective realizes the extension of text space.