The Thesis Of Data Journalism Of Xinhua Net

The Data Journalism is a way of reporting where the Big Data is served as the core, and through data mining, data analysis and data integration, the content of Data acts as "storytelling with data" while the form acts as "visualization". Domestic and international media and agencies are extremely active in the practice of Data Journalism, such as, the foreign representative The Guardian, and the domestic representatives CCTV, Xinhua Net, Netease, and Caixin Net.This thesis selects Xinhua Net "Data Journalism" column as the object of study to analyze the current situation of Xinhua Net in detailed and systematic way, through two aspects of the content and the form. Through Content analysis and Comparative study, it finds out that the Data Journalism of Xinhua Net has distinct characteristics among the similar media. In terms of content, the Data Journalism of Xinhua Net has reliable and authoritative news sources, and it is based on the local audience. Also, the Data Journalism of Xinhua Net is closely linked to political issues with large and far-reaching report, and it emphasizes soft news reports as well as hard news in order to achieve balance as for topics.The biggest content characteristic of the Data Journalism of Xinhua Net is the formation of the content system in five categories. As for the form, the Data Journalism of Xinhua Net adds the element of music to make the auralization available, and it adds the element of the web scene design to create the realistic visualization effects. Besides, the form the Data Journalism of Xinhua Net provides some dynamic and interactive graphs with large-scale presented in three-dimensional and in multi-dimensional way. At the same time, in contrast with the selection criteria of the Global Data News Award and the outstanding practice of Data Journalistic home and abroad, the Data Journalism of Xinhua Net exists some disadvantages, such as shallow topics, the abuse of data visualization, static forms, the simplification of reports type, and the shortage of interaction in communication.Under the background of big data, the Data Journalism's narrative mode of "storytelling with data" and expression of "visualization" satisfies the psychological needs of the audience, which is bound to become the future trend of journalism. Although Xinhua Net attaches great importance to the development of the Data Journalism, and also it gets some achievements, but it still need to upgrade from the five aspects:firstly, choosing topics strictly, and focusing on improving the public nature of the news; secondly, making the stories to serve visualization, to enhance the ability of storytelling with data; thirdly, making the news types rich, and increasing the proportion of the depth of coverage; forth, strengthening technology application, and introducing professional and technical personnel; fifth, innovating forms of interaction, and enhancing the sense of participation and interaction of audience.