Discourse Analysis Of “red Chili Pepper Comments” On “red Networks”

News commentary has always been regarded as the banner and soul of news communication,and it is a concrete manifestation of the ideological and combative nature of the media.On the basis of traditional news commentary,network news commentary has developed new features such as timeliness,interactivity and openness,which meet the demand of the public's information acquisition in the context of the new era,but also meet the discourse needs of the public's "pointing to the mountains",Network news commentary has become the most powerful tool for the guidance of public opinion in this era.The " Red Chili Pepper Comments " column was founded in the context of the social and cultural context of the change of discourse mode,the optimization of policy environment and the reconstruction of discourse order,and as the core and soul of the red network of the local news portal in Hunan Province,it is the most influential news commentary platform in Hunan Province.The " Red Chili Pepper Comments " column always adhere to the "reflect the voice of the people,cultivate the new people" purpose,pay attention to build a platform for ideological feast,share exchange commentary writing skills,pay attention to college students and other groups of new people,so that it is widely praised in the academic community and industry,but also won numerous awards,This is closely related to its unique column characteristics.At the level of language selection and use,the text vocabulary of the "Red Chili Pepper Comments " column externalizes the intention of persuasion,the grammar rationalizes the intention of persuasion,and the dual discourse structure strengthens the persuasion effect of the text,and the meaning of the text is clearly and effectively conveyed to the speech interpreter.At the level of text production and understanding,the " Red Chili Pepper Comments " column has also adopted a variety of strategies,such as the discourse producer series to adopt a diversified strategy to reflect the public's voice,the discourse topic to adopt a broad strategy to meet the needs of the audience,and the discourse form to adopt a diversity strategy to optimize the audience's reading experience.This formed the " Red Chili Pepper Comments " column unique discourse characteristics,making it a number of news sites and peers competing to learn from the object.However,there are also many problems in the " Red Chili Pepper Comments " column,such as the small proportion of local news commentary,in terms ofpositioning,the local and national boundaries are blurred;In view of the above questions,the " Red Chili Pepper Comments " column should clearly position itself in the future development,improve the number of local news commentary,add a debate column,pay attention to provide a variety of comments on the comments,but also to play the advantages of the media,to develop more two-way interaction forms.As an important tool and channel for public opinion guidance,the news media not only the " Red Chili Pepper Comments " column of the Red Net,as well as many other new media,should continue to self-innovation,and constantly promote their own benign development,in order to promote the formation of a good public opinion environment,and jointly create a harmonious society.