| Since the end of last century the Internet came to China,then many people caught much attention on the line,thus online celebrities came into our views.Especially with the development of science and technology more and more new type of online celebrities came out those years,called new online-celebrities.Compared with the old type online celebrities of the traditional media era,the new-celebrities means more and appears out every corner of the media.By analyzing,the report of the online-celebrities consists of two type,one of which is the report about popularity-owned celebrities,another of which is about common people being named online-celebrities in the title.The former consists of "old era celebrities Fengjie",Papi Jiang for example.Year2016 is called The first year of online-celebrity,which replies vulgar,funny,sharp,etc.While this meaning-contained word is used to describe those people who are supposed to be praised in the form of “online-celebrity XX”in the news.Thus a paradox shaped.In this paper,the author will combined text analysis with Holland scholar Van Dick's news discourse analysis theory to analyze the online-celebrity report,including the perspective of text representation,report subject,news headlines,rhetoric and style,news schema.The analysis found that the current report appears those features: new words take over old meanings,beauty and ugliness sharing coexist,hunger marketing echoes the full information,indicating context and persuasion,the diverse narrative framework.And the reports shaped the online-celebrity images with four methods,namely prettify,deface,materialized and named “online-celebrity XX”.The causes of the this can be conclude from four aspects,the financial reason,the news subject,the technology and the media supervision.Based on those analysis,the author puts forward reflections and suggestions on the report,in order to be of help to the report in the future. |
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