Research On The Strategy Of Rednet "the Red Pepper Review" To Create "the Feast Of Thought"

In real life, the news comment is not only through a kind of writing form with the main purpose and means of communication, but also a kind of power which can deeply intervene and influence the reality. In recent years, more and more masterpieces of news commentary and further promote social justice, improve the operating mechanism of various fields,strengthen supervision, carry forward the positive energy and other social aspects, play a positive role can not be ignored.China news commentary column in the number and size of achievements worth attention,but the quality is uneven in quality section. In the rapid development of the Internet in the information age, the important role of the news comments are becoming increasingly prominent. How to make the news commentary column to get the audience recognition, better play the "opinion leader" function, is the news media industry people pay close attention to and continue to think about the problem.Rednet "red pepper comments" column as the comment column on network representative, won the China News Award and other awards. This paper selects net "red peppers comment" as the research object, through the system theory research method, content analysis method, literature review method was studied, to "red pepper comments" gathering of minds starting point, function and form, both traditional media and network characteristics research, innovation and diversification of expression and the existing problems and countermeasures and so on were in-depth and meticulous analysis.The author found that "red pepper comments" is "to collect and reflect the voice of the people as" social responsibility, the function is to satisfy the audience demand, the news in depth interpretation of objective evaluation of the social phenomenon and guide the network public opinion and interaction with traditional media public psychological counseling "negative energy", set up a distinctive category and interactive column in the form; in terms of topics, "red pepper comments" can rationally rigorous selection, and highlighting the networkopening characteristics of "non mainstream" sound, and concern about people's livelihood and the rights of citizens, the pursuit of "on reality", and strive to solve the dilemma and suggestions for suggestions; the expression is through the three-dimensional analysis, is the style of debate, the mixed culture in the way of view, keep innovation and diversification.Internet media has caused a strong impact on the traditional media, but also to provide a model for the traditional media transformation and possible. The success of online media comment column, it is worth learning and reference. This article is from this point of view, by the study of "red pepper comments", summed up the general rules and experience, provide the inspiration for our country other commentary column construction.