| With the rise of new media, audience listening habits and broadcast of the "narrowcasting" and dissemination of information in the broadcast medium and long occupied an important position in most broadcast news has been a great shock, and in the process of developing the more exposed to more problems. This paper will present the development of new media and radio listening behavior trends, broadcast news on radio propagation by challenges and problems for study, and on this basis, the development of countermeasures proposed broadcast news.This study built on networking and mobile Internet as the representative of the new media environment, based on the current rapid development of new media trends, new trends in radio listening and broadcast media and new media convergence main ways-the development of the network broadcast status are summarized and analyzed.This paper analyzes the new media environment, broadcast news in the development of the problems exposed, mainly from the new media timeliness, convenience and other aspects of broadcast journalism inherent advantages of shock,"narrowcasting" of and Focus communication development for broadcast news inherent audience shunt and broadcast by news media in the management of institutional constraints, and program development in the high-end talent on the general lack of respect for analysis.This article explores the new media era radio news trends. Articles from the broadcast news media focused business strategy adjustment, broadcast news for the effective use of new media, broadcast news content to enhance and optimize the broadcast news in the form of several aspects of the broadcast news media in response to competition, to win the living space made recommendations on issues and thinking. |
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