The Construction Of City Image In Short Video

With the continuous advancement of urbanization,the city is gradually becoming an important node of global economic development and cultural exchange.The competition among cities is not limited to the competition of urban hard power.The competition of urban cultural soft power is becoming increasingly fierce,and the image of the city Modeling and dissemination are important components of urban soft power.A good image of the city can enhance the city's sense of honor and pride in the city,and form a cohesive force,so that they can consciously invest in the construction and publicity of the city;the external development can promote the development of the tourism industry and improve the consumption power and consumption level of the city.To attract high-tech talents and promote the improvement of the city's economic level.Therefore,the status of the city image in urban development should not be underestimated and should be given enough attention.In today's urban development process,the government has played a major role in the shaping and promotion of urban image.With the continuous development of information technology,various media platforms have emerged,especially the emergence and popularization of short video applications,which has enabled the public to participate gradually.Come to the publicity of the city image and play an increasingly important role.Through the download rankings of major application markets,we found that the short video of vibrato has become the most popular short video app of music,and its biggest advantage in spreading the image of the city is convenience.Different from the image dissemination of the past cities,the spread of Chongqing's image on the vibrating platform is not relying on the government,but on the masses of the people.Its communication characteristics are “the government sets up the stage and the people sing.” At the same time,the Chongqing city symbols presented on the vibrating platform also have distinct personality and characteristics.This study starts from the perspective of “city image construction” and uses semiotics as the theoretical support,by selecting “Chongqing” and“Chongqing Crossing”.As a sample,the short video under the topic of “Brigade” is an in-depth analysis of the symbolic presentation and construction of Chongqing's urban image in the short video platform of the vibrating sound,and explores the characteristics,advantages and paths of Chongqing's urban image construction under the short video.On the one hand,it can provide a theoretical reference for the shaping and transformation of Chongqing's media image.On the other hand,this paper explores the presentation and characteristics of the city image from the perspective of semiotics,and to a certain extent enriches the image construction of the city under the perspective of semiotics.related information.Chongqing is a city with a sense of history and modernity.It has a profound cultural heritage and is full of modern fashion.In the past city image propaganda,the label of “Mountain City”was deeply imprinted on the image of Chongqing,resulting in its image level is not rich enough,and the public is prone to aesthetic fatigue.At present,the self-media platform is highly developed,and the short video of vibrato provides a new space for the transformation and spread of Chongqing's urban image.How to use short video to construct and spread the image of Chongqing,which has cultural value and historical heritage,and is popular among the audience,is a problem that we need to continue to pay attention to and study.