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The Research About Building The Decision Supportingplatform Oriented Production-Sales Integration

Posted on:2021-05-23Degree:MasterType:Thesis
Country:ChinaCandidate:W Y ZhouFull Text:PDF
GTID:2428330611497677Subject:Software engineering
Abstract/Summary:PDF Full Text Request
With the popularization of informatization construction,many companies have already had a variety of management systems.But the question is followed.The most striking thing is that the main function of the management system is to simplify the operation of the enterprise in the daily work process,the large amount of data which is recorded in the database is still the mechanical record.This will hinder the managers of the enterprise to take advantage of these data to grasp the pulse of the market and the business situation and the development performance of the enterprise.How to maximize the use value of the data from the current database in the enterprises,let them help the managers of the enterprise to make the decision better,and make the companies wins more profits,is the core of this study.This paper discusses and studies on the decision support platform of the integration of production and marketing.Firstly,this paper expounds the development of making the strategic decision and the problems which highlighted in the development of informatization,exploring the main sales forms and the process of production and marketing integration,and analyzing the basis of making the strategic decisions.With many decision-making systems are highly targeted,this study brings forward a comprehensive decision support platform based on many aspects.By querying and counting the historical data related to business,market,sales,inventory and employee performance,the managers can learn a lot of information on a platform.Furthermore,according to the theoretical knowledge of economics and management,the positioning of the platform's users and the direction of data acquisition are explicit,the usage rate of the platform and the veracity of the data are all guaranteed.With the bar charts,pie charts,bar lines charts and fan charts which were drawn by the charts technique called ECharts,the boring calculation can be visually presented in front of the users.It avoids the bother from the artificial counting and statistics.Finally,unlike many static maps whether?with the proportional button or not,which be clicked it can enlarge or reduce the map at a certain proportion,another highlight of this platform is using the dynamic map plug-in technology,the users can view the basic information and some business information of the area manager in real time.The result of running and testing shows that the platform is feasible and effective.It can help the enterprises to develop a more comprehensive market strategy plan and promote enterprises to take more business opportunities in fierce market competition.
Keywords/Search Tags:the integration of production and marketing, marketing strategy, decision support platform
PDF Full Text Request
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