JS Company Cloud Media Business Service Marketing Strategy Research

At present,the development of digital TV in China has marched into the triple play,the whole business of hd smart TV era,in our country,the key to accelerate the"triple play" period,the increasingly fierce competition between network operators,for radio and television networks company,for the future development of both opportunities and challenges.In this background,discusses the issue of radio and television networks of enterprise marketing is of great practical significance.This study suggests that JS cloud media business service marketing problems:one is heavy marketing services,in the personnel of the service of professional ability,poor service,timely;After the signing of the user lack of feedback and long-term tracking service,management of process control not value,etc.The second is the organic combination of marketing and service,performance in the service marketing concept throughout the whole process of marketing,service marketing strategy was not being made,lack of effective incentive mechanism and so on service marketing.In this paper,based on the research of the theory of service marketing,first of all,using the theory of 4 p's marketing JS company cloud media service marketing present situation carries on the analysis of the business,and then analyzes the JS company cloud media service marketing environment of the business,then using Porter five and SWOT analysis model carried on the thorough analysis,and from the Angle of the internal and external environment and market demand of JS company cloud media business development has carried on the comprehensive analysis,finally proposed the JS company cloud media business service marketing strategy and safeguard measures.