Research On Improvement Of Product Innovation R&D Mode Of Company Y

As the Chinese economy gradually transforms into a new phase driven by innovation,innovation has become the main theme of the market.Innovation has fostered new opportunities for business development,but also brought a subversive challenge.Faced with fierce market competition and changing market demand,efficient and continuous product innovation and R&D capabilities for enterprises are the key to their survival and development in the market.How to possess this capability is an urgent need for enterprises to explore and research.The enterprise's product innovation R&D is a series of complex activity processes.The traditional innovation method emphasizes jumping out of the framework and using divergent thinking to find innovative ideas.However,this kind of divergent innovation is actually problematic,and the first is inefficiency.Second,the effect does not meet the requirements.There are also many limitations in the practical application of the enterprise,which is difficult to meet the continuous innovation and R&D needs of the enterprise.Compared with traditional innovation methods,QFD and TRIZ-based innovation methods cover the entire life cycle of product R&D based on the fundamental needs of users.They pay more attention to the inherent laws and principles of innovation,helping us quickly identify and resolve contradictions in the system.At the same time,it is based on the law of technological development to study the entire product development process.The use of QFD and TRIZ-based product innovation R&D models can greatly accelerate the efficiency of product R&D and enhance the level of innovation of enterprises.This paper takes company Y as the research object,first diagnoses the company's current product development model,analyzes many problems and deficiencies,and then focuses on the improvement of product innovation and development model based on QFD and TRIZ theory.Including using the KANO model for product demand collection and demand analysis,using TRIZ technology evolution theory for product technology prediction and QFD for product design,using TRIZ theory to solve problems encountered in product development,etc.Finally,the guarantee measures and implementation effects of the product innovation R & D model based on QFD and TRIZ theory improved in the enterprise are studied.And through the summary of the company's implementation of product innovation R & D model based on QFD and TRIZ theory,the conclusion of this article is obtained.