The Research On The Design And Promotion Of "Xue Zhi" Education App

At present,the rapid development and popularization of mobile Internet has brought great convenience to people's daily life and brought some new changes to traditional classroom teaching methods.The use of mobile APPS for learning can make full use of fragmented time,which is an important complement to traditional classroom teaching and learning methods.For learners,not only are they not bound by a fixed time and place,but they also bring new learning experiences and feelings to students.For Educational Institutions,the development of Mobile Educational apps reduces the investment in teaching equipment costs,can also rely on the APP device to grasp the learning effect of students,accurate identification of potential users,the use of marketing model to expand profit points.Therefore,the research on the design of mobile online educational APPS has certain theoretical significance and application value.This article takes adult learning users in mobile online education apps as the research object,combines the characteristics of mobile devices,uses literature analysis,interviews,shadow-following methods and user portrait analysis,combined with research on user experience to analyze the learning of target users Features such as needs and cognitive methods,analyze the content that affects the interface design of vocational education APPs,and design the "Xuezhi Education" APP to meet the needs of "Xuezhi Education" educational institutions and learning users.This article mainly expounds from the following five aspects:one is to analyze the research background of mobile online education APP design,the status of research at home and abroad,the purpose of research and the significance of research innovation;the second is to draw on the relevant theoretical basis of human-machine interface design and user experience,Summarize the relationship between APP interface design and user experience,research theoretical support and design basis;third,analyze the case of similar products in the market,and summarize the characteristics of mobile online vocational education APP based on the survey data of target users;fourth,based on the physical model The "Xuezhi Education" APP carries out design practice,including product analysis,user portraits,refining requirements,product architecture,and standard design,and combines design works with information architecture,interactive process,visual design,interface design,background development and other aspects to design solutions Analysis;Fifth,carry out research on the promotion of "Xuezhi Education" APP,adopt the promotion methods such as in-app target user course sharing social communication and promotion video,and put forward reasonable suggestions for the promotion of online education APP.This topic seeks innovation and breakthroughs from three aspects: one is to take the "educational education" of a physical education institution as an example,combined with the current mobile learning needs of students in the institution,to do targeted design analysis and design practice,and introduce a specific marketing model,Bring convenience to learning users and bring considerable economic benefits to educational institutions;second,based on user experience,put forward the user demand content of online vocational education apps,analyze their visual and usage logic,and design and interact with the interface of vocational education apps Logical construction provides reasonable design specifications;third is to seek innovation at the theoretical level to bring a feasible theoretical reference for the development and design of related types of APPs,making the subject research more theoretically valuable.