The Research Of App User Experience Design For Promote Online Education Brand Value

In recent years, the development of Internet technology brings a fresh side of education. Especially the development of mobile Internet, which makes fundamental changes occurred in the way of knowledge acquisition. Mobile learning are respected by growing number of people because its convenience, personality and fragmentation. Followed by the rapid development of Online Education, major companies or start-up companies have begun the creation of Online Education brand. The brand is a symbol of the product or service, and it’s also the enterprise’s intangible assets. A brand with a high degree of recognition can gives users faith, simultaneously. A good brand can transfer great emotions to users. The sense of trust that learners can get not only from the teachers and information, but also from the Product brand. The brand effect can affect the learner’s choice firstly.At the Internet age, User Experience Design is the significant for product. It can determine whether the product gain a foothold in the market, or companies can have access to good development. Now the Online Education market is highly competitive. The product homogenization is really serious now, but the user experience design can make products more competitive. At first, this article I defined the concept of the Internet brand and user experience design, and analyzed the importance of user experience design to enhance the value of the brand. Secondly, there are three aspects to explore how to enhance the online education brand value, it’s include Interactive Design, visual design, and Emotional Design. Especially in Interactive Design aspect, I based on user context from the fast course selection, purchase decision and immersion depth study three aspects to explore. I also selected some platform-based Online Education product cases to analyze, and got my design points.Finally, I made the Design Case about "Baidu chuanke" product, through the investigation and interview with users, I summarized the needs of users, and the current existing problems. Combined with the user requirements and design principles for my own design case, in order to reach the purpose of promote the brand value.