The User Interface Design And Research Of Online Hotel Booking System

As greater technical possibilities for interconnection are realized, online traveling websites are becoming more and more popular among consumers. And online hotel is a sizeable share of the online market. If online hotel websites want to retain a foothold in the Internet market, they should make sure their interfacial design being able to attract and keep the customers. Different users have different artistic taste and personality factors. Therefore, when the author was studying the interfacial design of online hotel, the best place to start is evoking and interpreting focus target user’s mental models. It can greatly enhance the user experience and significantly popularize online traveling websites.In this thesis, the target user’s psychological model has been created according to the summary of the user’s psychological model. The combination of user’s psychological model and the UI design will offer some guidance for the interfacial design of online hotel booking system. Meanwhile, this model can even be used to identify possible competitors.Based on this psychological model, the interfacial design principles of hotel booking system have also been discussed in this thesis. The guidance is provided for application of psychological model in UI design. Because different websites has different audiences, the result gives valuable references and ideas for interfacial design.Finally, the theory is used in the thesis to optimize the interfacial design of ALITRIP online hotel. During the practice, by using the user’s psychological model basing on enterprises’ management position and market subsection, the author has analyzed user’s requirement and designed a solution according to psychological model of casual lifestyle consumers. The UI of an online hotel booking system has been designed from the aspect of three latitudes containing the structure design, the interaction design and the visual design.