Research On The Carnival Phenomenon Of Star Fan Groups In Social Media

In the end,"fans" can be popular and flourish in the Chinese market in recent years.The most important reason that can not be ignored here is that more and more attention is paid to the audience,that is to say,the communication of star fans’ satisfaction of consumption emotion and consumption feeling."Fans" is not only a group of pronouns,it can also be said that this kind of group is the carrier of spiritual sustenance.Each group of fans will gather together because of the same people they like,and they will move freely and communicate equally in their own circles.With the development,there are many group activities beyond the normal scope.Their activities have subverted our normal way of thinking,full of challenges to life and abuse of authority.It is such activities that make fans get feelings that are not obtained in ordinary life,more interactive and participatory,and other feelings similar to carnival world.Therefore,it is precisely because of the unique scene brought by the market-oriented and commercial operation that a "Carnival feast" is gradually formed,which not only makes the fans have the label of carnival,but also affects the progress of our national cultural and entertainment market.Therefore,the author is also inspired by this phenomenon,and read a lot of relevant research literature about fan groups in the meantime,and analyze the development background of fan groups in detail.This paper studies the carnival phenomenon of star fans in social media(such as Sina Weibo,Baidu Post Bar,Douban and bilibilibili platform),and studies the carnival phenomenon of star fans in social platform and its influence through literature analysis,network ethnography,case study and in-depth interview,and puts forward reasonable suggestions,So that the star fans can develop reasonably and healthily in the future.This paper expounds from three aspects.First,the first chapter expounds the organizational behavior of star fans’ carnival,from the formation of identity of fans to the organizational construction of fans’ group and its Carnival behavior.Finally,it expounds the reality reflection of star fans under the influence of modern media.Secondly,in the second chapter,the author makes a systematic analysis of the characteristics of the fans’ carnival,and studies the three characteristics of the star fans’ carnival,which are subversive,ritual and equality.Finally,in the third chapter,the author analyzes the influence of these revelry phenomenon of fans group based on the current situation of star fans in our country.Finally,according to the above discussion and related references,the paper puts forward reasonable suggestions for the healthy development of star fans in China.