Research On The Effectiveness Of Emoji Culture In Mainstream Media For Young Users

With the continuous development of the Internet and the continuous impact of online media,the influence of the mass media of traditional media has gradually declined.The mainstream media is facing the risk of losing audiences,especially the young audience who grew up in the era of Internet popularity.The morality,thinking and action characteristics of a new generation of young people are engraved with the brand of the times.They are eager to express themselves.Compared with their parents,they are more educated,more distinct and rebellious.It seems to be gradually drifting away from mainstream media.Youth is the future of the motherland and the backbone of society.The research of the mainstream media for young users has become increasingly important and urgent.Through the perspective of youth,this paper analyzes the expression package culture through the youth group's enthusiasm for using the expression package to study the psychological state and behavior characteristics of the youth under the contemporary subculture background,and systematically explores the interaction between the mainstream media and the young users,offering China's mainstream media strategic advice to attract young users.