A Study Of Calendar Book Publishing From A Cutural And Creative Perspective

In recent years,the digital publishing industry has developed rapidly,digital technology and digital publishing business models have penetrated all aspects of the traditional publishing industry,and paper book sales have declined significantly.How to find a position for traditional books in the new situation,play the advantages of paper books,and reasonably respond to the impact of digital publishing,to create new development opportunities for the traditional book market has become an urgent issue for many publishing enterprises to solve.With the rise of cultural and creative industries,the publishing industry,through the creation of cultural and creative books,in terms of content,brand,users and other core resources with the adjacent cultural industry integrated development,consolidating the cultural and creative books in the cultural and creative market,the transformation and development of the publishing industry pointed out a new development direction.The long accumulation and development of China's cultural industry has provided rich cultural resources for the rise of cultural and creative industries.Cultural and creative products are innovative carrier forms and means of expression,so that the subject's culture implicitly into people's lives.Cultural and creative books emphasize the propagation of the subject's culture and are the materialized products of abstract concepts in the publishing industry.The calendar book is an important representative of cultural and creative books,showing the development trend of traditional books towards art,highlighting the strong cultural tolerance and display ability.Policy,users,technology,and the need for transformational upgrades within the publishing industry continue to drive the development of calendar books.Compared with traditional books in the past,thebrand awareness of the book highlights,the fragmentation of the content meets the reading habits of current readers,the collection value is also increasing with each passing day,the timeliness of calendar books determines the short life cycle of each calendar book,many calendar books form a series of publishing,and provide readers with personalized customization services.Through the collection and analysis of information related to the calendar books published in 2019,it was found that the pattern of obtaining resources for the content of calendar books in the market is mainly reflected in the deep mining of the publishers' own resources and the absorption of high-quality resources through the horizontal cooperation model.In terms of marketing operations,calendar books are based on the experiential marketing of paper books,independent bookstores have become the main force of offline sales,and actively build a diversified online sales channel.The development of calendar books,faced with frequent piracy and product homogenization,as well as the limitation of long-term development,need to strengthen copyright protection and copyright regulation,increase the creative drive of product production and actively conceive the long-term layout.The successful experience and problems faced by the publication of the calendar book have brought many important inspirations to the development of cultural and creative books,including promoting vertical cooperation between industries;focusing on the user-oriented mode of thinking;optimizing the reading experience brought by physical books;grasping the advanced technology innovation and application;developing the influence economy through brand power;appropriately adjusting the talent structure according to the characteristics of industrial transformation;and improving copyright protection to promote the healthy development of industry.