Investigation And Analysis Of The Current Situation Of Cultural And Creative Products In Provincial Public Libraries In China

This article takes China's provincial public libraries as the research object,and focuses on the current status of cultural and creative product development in each provincial public library.The literature research method,network survey method,and comparative research method are used to further sort out the status quo of the cultural and creative product development of provincial public libraries in China.In addition,considering that in the process of making cultural and creative products in public libraries,both the early development work and the later marketing work have similar properties to the development of cultural and creative products by social enterprises,so try to find and inspire from the perspective of enterprises making cultural and creative products.And combined with the actual situation of the library,without changing the public welfare attributes of the library,find the best match point of the public welfare attributes and commercial attributes peculiar to the public library and an effective way for the provincial public libraries to carry out cultural and creative product work.Aiming at the various known pain points and difficulties in carrying out cultural and creative product work in provincial public libraries at the current stage,a relatively reasonable and effective solution is proposed.The change of the main contradictions in our society reflects the improvement of the consumption level of our people and the yearning for a better life in the emergence stage.If the library can seize this opportunity,find a proper positioning,actively carry out diversified,connotative and distinctive cultural and creative work,and develop cultural and creative products that the public likes,it will surely play a role in resolving the major contradictions in China's current society and make new and greater contributions to building a socialist cultural power.