Research On Integration Between Museum Creative Cultural Derivatives And Intangible Cultural Heritage

Museum creative cultural product and intangible cultural heritage have similarities and commonality.The similarities are presented from the following aspects: they both source from and serve people's life,are constantly re-created in the process of adapting to the development of human society as well as the interaction between the nature and historical culture,are the re-production of cultural connotation;In view of the output mode,they both export the local culture to the whole world,which target at arousing people's sense of identity and cultural continuity.The commonality is presented from the following aspect: they are both the transformation from cultural life to cultural products.Based on the developmental upsurge of the museum cultural industry and intangible cultural heritage,the integrated development of the museum creative cultural derivatives and intangible cultural heritage is worth our attention and exploration.Combined with the knowledge about related museum industries,creative cultural industry and intangible cultural heritage,this research starts from the traditional art involved in intangible cultural heritage,bases on the development process and characteristics of the museum creative cultural products,conducts specific analysis on the famous museums at home and abroad as well as the creative cultural products of related industries from the industrial perspective.Besides,this paper generalizes the attributes of museum creative cultural derivatives to be the extensiveness of cultural connotation,the integration of trans-boundary development,the innovation of digital wisdom and up-to-date inheritance.In terms of the development design principle,the author proposes three assumptions,that is,highlight the artistry,fashion and derivatization of museum creative cultural derivatives,and meanwhile,the author summarizes the design methods of seven types of museum creative cultural derivatives.Based on this,the author puts forward the idea of establishing the IP of intangible cultural heritage and museum creative cultural products to conduct graduation creation.The establishment of the IP of museum intangible cultural heritage and creative cultural products is helpful to expand the ecosystem of museum culture so as to realize the practical value and significance from museum intangible cultural heritage to museum cultural economy.The integrated development of museum creative cultural derivatives andintangible cultural heritage creates wide development space for the extension and communication of museum culture as well as the inheritance and production of intangible cultural heritage.On the one hand,the integration of intangible cultural heritage provides new creation materials and expression modes for the development and design of museum creative cultural derivatives,creates more choices and possibilities for the development of the museum creative cultural products.On the other hand,intangible cultural heritage has an entity to rely on,is featured with relative stability and actual usage value,transforms from abstract intangible culture to concrete tangible culture to a certain extent and becomes one part of people's life,which is of great help to the activation,inheritance and development of intangible cultural heritage.