| Since the free opening of Chinese museums in 2008,the operating funds of state-owned museums have been uniformly allocated by the financial department of the government,but most museums can only achieve a low level of insurance expenditure by relying on the financial allocation from the government.In order to better fulfill the mission of educating and serving the audience,the museum must rely on its own resources to raise funds.With the development of cultural industry and the need of economic transformation,It has developed rapidly that the cultural and creative industry of museums in China in recent years.In recent years,the related departments have issued documents on encouraging and protecting the development of cultural and creative industries in museums,and the government has provided strong support from laws and regulations.With an unprecedented attitude,the museum staff are updating the old concepts,expanding their own horizon,and actively seeking the right way of developing the cultural and creative industry of museums in China.As well as the improvement of the audience's culture,aesthetic level and consumption level,all of these have provided considerable impetus for the development of cultural and creative undertakings of museums in China.The theory of cultural and creative industry of museum is a part of the new museum science,it was not comprehensive development,and has a big loss now.I proposed own view,sums up the definition and characteristics of the theory.On the basis of reading a large number of relevant articles and investigating many museums domestic and overseas,I make a detailed study on the development and design concept of the cultural and creative industry of museums at present.The development concept is characterized by story,innovation and uniqueness.And I use for reference that the design of museum cultural and creative products can be divided into three levels--the skin type of "symbol literal translation",the skeleton type of "function transformation".At present,the development mode of the cultural and creative products of museums mainly consists of independent research and development and authorization.The museum products are analyzed and classified according to its value and function.At the same time,on the premise of investigating and visiting many museums,I selected several museums with successful experience on the cultural and creative industry,and absorbed their beneficial ideas and practices of cultural and creative development.Especially under the condition of "Internet +",museums should think about how to use the Internet to better perform their functions and obligations.The successful cases of the national museum and the Palace Museum can give us some thoughts.Finally,we must see the museum and the limitations of industry development and we have to deal with problems in the path of museum development.I put forward own views,such as low level of creative thinking,the plight of many small and medium-sized museum,etc..And I hope that through the efforts of the government and museum,are actively looking for the right solution.Based on the study of the current situation of the development of the cultural and creative industry in China,I present the development of the cultural and creative industry in China comprehensively,including which problems can be seen,experience and lessons can be learned,and the I keep studying the correct ideas for the development of the cultural and creative industry in China. |
