Research On Design Method Of Urban Tour Guide App Interface From The Perspective Of Tourism Experience

With the continuous acceleration of the urbanization process,the urban tourism industry relying on characteristic natural and human landscapes has developed rapidly,and urban tourism has gradually become one of the hot spots in the tourism industry today.As an important medium that connects tourists and urban tourist sites,the city guide APP is widely used in behavior activities such as travel itinerary arrangement and implementation.Correspondingly,the user's requirements for the quality and experience of urban tour guide application products are increasing,and related user interface design practice research can no longer meet the user's deep psychological needs.The lack of urban characteristics and the weakening of tourism themes have led to a serious tendency towards homogenization of the user interface and lack of innovation.It is difficult for users to obtain a satisfactory travel experience in the process of urban tourism.Therefore,how to improve the user experience of tourists using city guide apps in the process of traveling has become an urgent problem to be solved.In order to solve the problem of matching between user needs and the design form of the urban tour guide APP interface,this topic analyzes the internal relationship between travel experience and travel behavior by discussing related theories of travel experience,and conducts an in-depth discussion on the study of the differences in travel behavior.The aim is to use tourism behavior as a starting point for user research and to explore the cultural connotation behind the differential representation of tourism behavior.This article includes three aspects of research content: First,in the category of tourism experience research,the theories of tourism experience ritualism,stage authenticity and cultural blending are summarized and summarized.Secondly,based on the dependence relationship between people and things,analyze tourism behavior as the externalized expression of tourism experience,and try to explain the influencing factors of tourism behavior from two dimensions of internal psychology and external environment.Subjectively,according to the ACSI tourism quality evaluation model,analyze the impact of individual factors,perceived quality,and loyalty of tourists on the behavior characteristics of different tourism stages;objectively,based on the perception of tourists on the external environment of the tourist site,from spatial perception,Three dimensions of spatial cognition and cultural characteristics explore differences in tourism behavior.Finally,try to put forward the research method of the urban tour guide user interface design to enhance the tourism experience,and summarize the interface interaction principles and visual design principles of the urban tour guide APP.A participatory observation method was used to conduct field research on the user's travel process in the two cities of Lanzhou and Xi'an,and used this as a research basis for design practice,discussing its necessity and practical significance.