Research On The Meaning Reproduction Of Short Video News In Post-truth Era

With the development of media technology,short video news has become an important carrier of news communication and the main way of news report in the era of mobile Internet.At the same time,news short video,as a new form of text,has become an important field for news producers and receivers to produce and reproduce meaning.The producer of short video news encodes the meaning dominated by the master control symbol into the symbolic text and sets the frame for the audience's interpretation.When the audience does not agree,it will reconstruct the meaning based on the symbolic text of short video news.The producer constructed meaning of short video news is eliminated in the progress of re-encoding of the audience.In the Internet era,the initiative and discourse power of the public have been liberated,and the reproduction of short video news has become more and more abundantThis paper firstly analyzes the meaning production of short video news,and summarizes the process of constructing the meaning of short video news by professional media and we-media by combining the theory of semiotics.On this basis,combining with specific cases,this paper summarizes the performance and characteristics of the audience's meaning reproduction of short video news,and analyzes that the short video news can be used as the blueprint for audience's interpretation and also as the material for audience's reproduction.The significance reproduction of short video news in post-truth era has the characteristics of more initiative in the dissemination of personal codes,more emotional participation,diversification of counter-interpretation and reconstruction of community truth.The research finds that the psychological mechanism of the meaning reproduction of short video news in post-truth era involves the binary opposition of reverse psychology,the deconstructing collage of carnival psychology,the interest motive to express appeals and the further awakening consciousness of rights.The social mechanism involves three factors:culture,technology and class.The effects of traditional culture and post-modern culture,the empowerment of technology,the renewal of discourse means,and the confrontation between elite and civilian class all promote the audience's meaning reproduction of short video news.