A Study Of The Spreading Situation Of The Hubei Daily Based On Weibo?Wechat?App

The "Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media" adopted by the central government in 2014 marked the establishment of the top-level design of Chinese media integration,and traditional media have joined the tide of media integration.The Blue Book on Media Convergence:China Media Convergence Development Report(2019)points out that 2017-2018 is the turning point for China's media convergence from "addition" to"convergence.”After years of development,China's media convergence has entered a stage of in-depth development.With the rapid development of the Internet,mobile phones have become an indispensable part of people's modern life.The weibo,wechat and app are used at high frequencies.In 2018,the provincial party newspaper's coverage on Weibo,WeChat,and self-built apps reached 100%.The 7th CISM Military World Games were successfully held in Wuhan.The coverage of the 7th CISM Military World Games became a test of the weibo,wechat and app of Hubei Daily.How about the weibo,wechat and app of the Hubei Daily's coverage of the 7th CISM Military World Games?How to develop the weibo,wechat and app becomes a question worth exploring.This study takes report of the weibo,wechat and app to the 7th CISM Military World Games of "Hubei Daily" as the research object,uses the literature method,content analysis method,mathematical statistics method,and case analysis method,and uses Lasswell's propagation process model as the theoretical basis.It analyzes and studies the weibo,wechat and app of "Hubei Daily" from five aspects:the subject,the content,the channel,the audience,and the effect of the communication.At the same time,it uses SWOT analysis to explain its advantages,disadvantages,opportunities,and threats,in order to explore the current status of the weibo,wechat and app of Hubei Daily,with a view to making recommendations for its development.Conclusion as below:Conclusion 1:The status quo of the weibo,wechat and app to the 7th CISM Military World Games reported by "Hubei Daily":in terms of the main body of communication,the parent newspaper's authority was exerted,the agenda was set,and the attention of the audience was guided;high-quality,in-depth,full-level reporting;in terms of communication channels,third-party social software is combined with self-built app,and multi-platform linkage is provided to cover all aspects;in terms of dissemination of audiences,the audience has achieved coverage across ages and regions In terms of communication effects,the platform takes advantage of the social characteristics of the platform,but the audience's interactive participation is not high and the stickiness is low.Conclusion 2:The advantages of the weibo,wechat and app development of "Hubei Daily" are abundant news resources and outstanding talent teams;the event reports are diverse in form,comprehensive and timely;the weibo,wechat and app have been revised several times to upgrade their functions;to meet different audiences News usage needs.Disadvantages are the group's geographical limitations and insufficient technical research and development strength;the lack of originality of the event reporting platform and less interaction with the audience;the development of the weibo,wechat and app is limited by the platform.Opportunities include the expansion of the size of netizens and a large number of potential audiences;the country promotes integration,and information supervision is strengthened;5G technology development.Threats are becoming more difficult to screen,and competition in the media industry is fierce.Conclusion 3:In the development of the weibo,wechat and app of the "Hubei Daily",we should give full play to the group advantages to ensure the quality of news;deep cultivation of large-scale activities to report,improve communication power;introduce technical talents to tap the potential of audiences;strengthen platform management and increase audience interaction;seize policy opportunities and adhere to industry guidelines comply with 5G development and improve the communication platform;strengthen industry training and improve personnel quality.