A Study Of Transmission Characteristics Of The Southern Metropolis Daily Based On Weibo?Wechat?APP

With the development of new media,the way of information transmission has been changed.The original simple way of newspapers communication can not meet the needs of readers.Now more and more traditional media are expanding their communication channels constantly,with the help of Weibo,Wechat and App.This thesis proposes on Weibo?Wechat?App,firstly,which is that when the news event are carried out,the horizontal report should be integrated and channels should be diversified.Take Southern Metropolis Daily “weibo,wechat,app ” as an example of the report of NPC and CPPCC in 2017,though Wechat Subscription has a strong ability to integrate the information,it is difficult to publish the new at any time.However,Weibo,App and News client can make up for this deficiency,but Weibo focuses on the open-end light content real-time spread,which lack of in-depth report of news and recommendation of personalized news.Nevertheless,News client complements this function.Secondly,once Weibo?Wechat?App is formed,it will help to supplement the news dissemination content and broaden the audience.Through the communication theory such as connection and user segmentation,the author analyzes the internal communication principle of discusses the communication types,characteristics of communication and audience.At last,the thesis puts forward a suggestion for development in Southern Metropolis Daily,including increasing the influence of Weibo sub account,the connection of Wechat and parent newspaper,personalized search function of Wechat and News client.And the suggestion for traditional media is that it should establish a differentiated brand positioning among the matrix account,a unified matrix operation management rules,an operation strategy for the big data era content,and hope it provide help to build up Weibo?Wechat?App.