Transformation Of Hubei Daily Media Group Media Convergence

As we all know, the new media technology is being developed at a faster pace, audience media habits are constantly changing, and the traditional media is exploring media convergence transition road to compete the media market actively. Driven by these factors, the domestic media environment is undergoing tremendous changes. Based on the theory of media convergence, this paper studies the main convergence mode and the transformation dilemma of Hubei Daily Media Group's media convergence transition. First, we analyze Hubei Daily Media Group media convergence restructuring and development of the social background and intrinsic motivation, and then, we analyze the restructuring and development of media convergence integration mode of Hubei Daily Media Group. Third, this paper analyzes the main difficulties Hubei Daily Media Group restructuring and development of media convergence faced. Finally, by its favorable experience accumulated practical exploration, this paper makes recommendations accordingly to other traditional media groups' media convergence transition path. This paper consists of six parts. The first part is an introduction of the research background, research status and papers and other innovations. The second part is "Hubei Daily Media Group media convergence background transformation", which describes the Hubei Daily Media Group media convergence transition social background and intrinsic motivation.The reason why Hubei Daily Media Group takes the media convergence transition road is not only pushed by the state policy and the competition in the media market, but also pushed by internal demand to promote their own development. The third part is "Hubei Daily Media Group Media Convergence Transition Mode", which introduces Hubei Daily Media Group media convergence transition major practice from the organization convergence, convergence of capital, technology convergence, and convergence of media forms. The fourth part is the "Hubei Daily Media Group Media Convergence Transition dilemma faced", which describes the main dilemma Hubei Daily Media Group is currently facing with the institutional mechanisms, media convergence forms, and four aspects of financial and human resources. The fifth part is the "Hubei Daily Media Group media convergence significance transformation". Based on the analysis of the previous sections of this article, we provide to other traditional media transformation and development of media convergence reference, which is of great significance.