The Communication Strategy Of "Weibo And Wechat" New Media For Wuhan Tennis Open Match

The new media has become an indispensable part for the propagation of the major sports events. The broadcast of the major sports events could be achieved by many types of media, so the spread speed is very quick, the coverage is comprehensive and also more and more people are involved in this. Therefore, the new media has already played a very important role in the sporting events broadcasting.This article focuses on Weibo and WeChat two emerging media communication platform, innovative proposed large-scale sports events “Weibo and Wechat” the concept of new media communication strategy, according to the present situation and background of transmission of contemporary large-scale sports events, study the strategy of related basis set. In the feature of the media fusion “Weibo and Wechat” perspective for large-scale sports events spread out the creative execution strategy. This will in the future big events on new media, has a very important visit and used for reference.In 2014 and 2015, Wuhan Open did a great job on the operations, especially on the outstanding new media broadcasting achievement. The author in a particular event the background of the media interaction and event services, “Weibo and Wechat” of wuhan open communication strategy can be divided into different stages and types of depth profiling.The article is divided into the following several parts.The first part, preface. This section of the research background, research background, research significance, research objects, research methods and research status are expounded respectively, for the subject development laid a solid foundation.The second part, New media "weibo" and”weichat” spread overview description and related theory. This part analyses the concept and characteristics of the large sports events`broadcast, and in view of the large sports events "weibo and wechat" new media phenomenon and the characteristic.The third part, the new media communication "weibo and weichat" strategy research of wuhan open. This section outlines large sports events of “Weibo and Wechat” communication strategy formulation factors,the wuhan open transmission of events and their operating mechanism, and for weibo, wechat both in China's most influential media, new media will double micro propagation of wuhan open, summarized the characteristics and deficiencies. On this basis, summed up the large-scale sports events communication strategy formulation factors, and to develop a double micro of wuhan open communication strategy.The forth part, conclusion and prospect. This part of the results of the study conclusions, and put forward some prospects, as example to induce large sports events, new media communication strategy of specific methods and innovative points.