A Study Of Algorithm Push Mode Of Information Communication In Community Horizon

In information era,information explosion makes people rethink about information push mode,algorithm push mode based on personalized service began to draw people's attention.Algorithm push mode is different from traditional information communication mode,and is a big step forward compared to information push mode of web2.0.Take Toutiao for an example,algorithm push mode not only brings users convinience,but also enlarge negative influence of information cocoon room and knowledge gap.These problems lead to individual irrational as well as group unstable,and decrease public communicaiton.Information cocoon room can influence individual information preference,information storage as well as identity,and increase intra-group homogenization as well as intergroup heterogeneity,thus increase group polarization.By influence individual and group,information cocoon room decrease the public literacy and swallow up public domain,thus influence community.Knowledge gap have an impact not only on individual civilization,but also on class curing,thus restrict public horizon and damage public opinion field in community horizon.In this way,it is harder and harder to build community.Reinforce and rebuild community asks for reducing negative influence of information cocoon room and knowledge gap.To achieve the aim,we need to focus on gate-keeping,content choosing,corporate operation,users literacy and ideas shaping.