Research On "Information Cocoon Room" Effect Under Algorithm Push

In such an era,data and algorithms have become important factors determining our way of existence.While users enjoy the convenience of information selection brought by algorithm technology,they are gradually trapped in the "information cocoon room" jointly built by technology and individuals.In this paper,from the perspective of technology,combined with the user's psychological characteristic,to hot style APP "trill" short video as the research object,using empirical analysis method,from the data to prove that "information cocoon room" effect exists in the new media form,what are the reasons for existence,and further explore the algorithm of push technology to "information cocoon room" effect produced what kind of effect,and then to explore the cause of the "information cocoon room" effect whether some changes have taken place,finally,the algorithm technology under "information cocoon room" effect to evade put forward reasonable Suggestions.Through research,this paper finds that the "information cocoon room" effect under the algorithm push technology does exist in the process of using "douyin" short video.At the same time,the algorithm push technology can strengthen the "information cocoon room" effect of douyin short video users.The "information cocoon room" effect mainly has two factors: individual and technical information induction.The enhancement of the information cocoon room is due to the continuous generation of algorithms.In different media environments,"information cocoon room" will show different characteristics,which should be analyzed by specific problems.In view of the above situation,this paper tries to start from both personal and social perspectives.so that everyone can jointly avoid the negative harm of "information cocoon room" effect.