Research On The Cocoon Effect Of Aggregated New Media

Ranging from affinity fraud by using data mining technology,Facebook user data leakaging scandal,to "the second jump mystery" of today's headlines,Aggregator new media platform is pushed on the attitude of "headline" with a very reluctant gesture highly.At the same time,the big data mining which was popular,is pushed on the forefront of public opinion once again.In the ? Infotopia : how many minds produce konwledge ?,Cass Sunstein once described a society in which private organizations could rely on market prediction to predict whether products and services would achieve the desired results.The cinema can predict the box office before the film is released to the market,so the film sequence can be adjusted to maximize the benefits.Even the department of defense can rely on such mechanisms to circumvent apparently unfriendly factors successfully.Now,aggregator new media has turned all these into reality.Aggregator new media platform which represented by today's headlines,cling to "on" and "flow" advantage,kill a piece of heaven and earth in the Internet wave which dominated by BAT.Today's headline jumped into a new Unicorn company in just a few years,with a total valuation of $50 billion.Its founder,Zhang Yiming,was also named the next Ma Huateng by the media.At the same time,today's headline copyright disputes,recommendation accuracy issues and vulgar content related to vulgar information have been mentioned one after another.Even the People's Daily published a series of articles "adhere to the media beliefs of the era of integration" to comment on the algorithm mechanism of today's headline and its main person in charge is also facing the embarrassing situation of being seriously interviewed by the State Administration of Radio and Television and relevant administrative departments for many times.Based on the theory of "information cocoon room" put forward by Cass Sunstein,this paper takes aggregation new media as the research object,combining qualitative research and quantitative research analysis,and peeps into the potential threat of "information cocoon house" under the background of the network era to provide suggestions for the construction of an open network information space.This paper has a total of 26 maps,6tables and 50 references.