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Research On News Feed Editing From The Perspective Of Technology Mediation Theory

Posted on:2022-07-01Degree:MasterType:Thesis
Country:ChinaCandidate:J C LiFull Text:PDF
GTID:2518306344990019Subject:Communication
Abstract/Summary:PDF Full Text Request
With the vigorous development of the mobile Internet,information news clients have increasingly become the main way for people to obtain information.In recent years,as major news and news clients have adopted the data-algorithm channel distribution model,these news clients have become more and more homogeneous under the effect of algorithms.In the face of massive amounts of information,news push editors still play a role.An important role.Push editors are not only directly involved in content production,but also the supervisor and urger of automatic push algorithms.The participation of algorithms in news production does not mean that this technology has complete autonomy.In a sense,algorithms are A tool that assists in pushing and editing.The editor is still responsible for the algorithm's separate push of data.This article uses Qutoutiao's editor-in-chiefs office as the main case to illustrate the main work of news feed editors and explain the daily work of news feed editors.On this basis,the news push editing work is analyzed from the three links of editing work technology,work mode,and intermediary platform.At the technical level of editing work,push editing not only has channels provided by the platform,but also has its own more flexible channels;In terms of mode,Qutoutiao's push editor maintains a data-oriented tendency.The more refined the algorithm is to target the crowd,the more prominent the problem of push editors being restricted by their own productivity level;in the downstream of the push,the influence of mobile phone manufacturers on push also exists,and there is a difference between the two sides.This kind of unequal relationship.And adopt the method of combining case analysis and data analysis,focusing on the analysis of a series of changes and improvement measures of Qu Toutiao from May to August 2020.This article sorts out the working logic of news feed editing.The current news feed editing work is deeply affected by technology,and the possibility of technology realization profoundly affects the development of the editing work.The more sophisticated the technology,the workload of the corresponding editor will increase and edit from the push This paper gives some views on the problem of information cocoon room.This article believes that the problem caused by information cocoon room is that the algorithm uses data machinery to create groups.How to reduce the communication cost between groups is the way to solve the problem of information cocoon room in the future.In addition,the article further sorts out the qualities that a news feed editor should possess,strengthens the editor's data literacy and program literacy,and gives suggestions for the problems existing in the current editing work.Based on the above research results,this article believes that further attention should be paid to the role of manual editing in Internet news editing,and the coordination between technology and manual editing should be increased in the development process to provide sufficient impetus for the further development and optimization of products.
Keywords/Search Tags:Push editing, Algorithm, Dataism, Technical intermediary, Information cocoon room
PDF Full Text Request
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