Research On The Spread Of Slow Variety "Back To Field"

In early 2017,the life service documentary program "Back to field" launched by Hunan Satellite TV successfully broke through against the background of homogenous variety shows with its soothing program content and exquisite and excellent program production.The guests in the show are self-sufficient,and the leisurely and idyllic life is counted on by countless people.The high ratings have made the show a slow variety show and a new era of slow variety on the domestic screen.From the perspective of communication,this article takes the slow variety show "Back to field" as the research object,discusses the rise and development of the program,and uses literature research methods,case research methods,questionnaire survey methods and other research methods to spread its content and channels Research on the audience and effects of communication,and finally summarize the problems existing in the program,and put forward some reference suggestions for the future development of the program.From the perspective of the content of the communication,"Back to field" has established the program positioning of "slow life".Through the true reproduction of rural life,the concentrated expression of diverse emotions,the value transfer of traditional culture interprets the theme of each program.At the same time,by choosing the right guests to show the three-dimensional sense of the characters,the use of exquisite audio-visual language also added to the program content.From the perspective of communication channels,"Back to field" makes full use of the different advantages of TV platforms,video websites,and social platforms for communication.The joint communication of different platforms has realized the expansion of program communication effects.In terms of disseminating audiences and effects,through a basic analysis of the audience,combined with the use and satisfaction theory to understand the audience's motivation and behavior for watching the program,and then interpret the program's communication effects from three levels of cognition,attitude,and behavior,and further explore the program Communication effect on the audience.Although "Back to field" injects a stimulant into the development of slow variety,there are also some development problems: lack of innovation ability,have been accused of "plagiarism";staff interference,the authenticity of the program is doubtful;poor interaction effect There is no good interaction mechanism,these are worthy of in-depth thinking,so "Back to field" needs to combine its own advantages to create local characteristics;moderate manual intervention to show real life;reasonable use of new media to enhance interaction with the audience to become a better quality Fine slow variety.