Research On The Experiential Communication Of "slow Variety Show" Reality Show

As a new form of variety show,"slow variety" reality show has developed rapidly since its birth and has become an important force in TV variety shows and online variety shows.The rise of "slow variety" reality show is closely related to the current social and cultural trend and the spiritual pursuit of modern people.Before that,domestic variety shows were mostly pursuing pure entertainment effects,which led to the entertainment routine and inevitably to a weak state.Instead of meeting the entertainment expectations of the audience,they made the audience in a more nervous state mentally and began to enter the stage of aesthetic fatigue psychologically.The fast pace and high pressure of life brings people great mental anxiety and lack of emotion.People hope to find a way to relieve the anxiety and stress in their hearts.The appearance of "slow variety" reality show dispels the tension and anxiety of traditional variety shows,and eliminates the audience's sense of oppression and anxiety in real life.In addition,the current academic research on "slow variety" reality show is in a state of preliminary exploration,so the research on "slow variety" reality show is very important from both practical and theoretical significance.This paper takes slow variety shows as the research object and experiential communication theory as the theoretical support.It studies and analyzes the experiential communication of slow variety shows,and discusses how slow variety shows create the content of experience,select the subject of experience in the program and finally realize the communication effect from the perspectives of producers,the subject of experience and the audience.Based on this,this paper is divided into six chapters,which can be divided into three parts.The first part is the first chapter and the second chapter,focusing on the analysis of the development process of China's variety shows and "slow variety" reality show,as well as the theory of experiential communication to do a detailed discussion and comb,the use of different theories to explore the characteristics of experiential communication and "slow variety" reality show between the convergence point.To ensure that this paper has profound theoretical support and clear characteristics of the research object.The second part is the content of chapter 3,chapter 4 and chapter 5,which takes experiential communication as the theoretical support to analyze the experience design of the program producer,the realization of the experience caused by the performance of the program participants and the final communication effect.The producers of the "slow variety" reality show pay attention to the experience involvement of the program,design the familiarization situation from the perspective of daily contents,record the authentic performance of the experiencingsubject with documentary shooting techniques,and spread in a variety of ways in the context of integrated media to meet the needs of different audiences.Based on the theory of experiential communication,the paper USES questionnaires and in-depth interviews to understand the audience's setting of the content of "slow variety" reality show,the acceptance degree of the subject selection and the feedback content.The third part is the sixth chapter,which summarizes the experience design,experience realization and value transmission of "slow variety" reality show,in order to provide some reference for other types of variety shows in the future.