Localized Communication And Innovation Research Of China's Slow Variety

Since Norway first tried to integrate the concept of “slow” into TV programs in 2009,the TV industry in various countries has started a “slow” trend.China also officially started the slow variety era in early 2017.Compared with foreign countries,China's slow variety starts late,and the media environment is special.It is always a topic that can't be used to learn from and imitate similar programs abroad.For example,"Seeing Words","Aspire to Life","Chinese Restaurant" "Dear Inn" and other British "seeing words like interviews" and South Korea's "three meals and three meals","Yin canteen" and "Beauty House of Xiaoli".The ratings and word of mouth of the same type of programs from overseas have continued to rise since the day of the broadcast,when the domestically produced slow shows have suffered from the ratings and reputation of Waterloo.This paper takes the localized communication and innovation of China's slow variety as the research object,and divides it into three sections: introduction,body and conclusion.The full text is divided into six chapters,of which the second chapter to the fifth chapter are the main text.The second chapter mainly explains the basic concepts and connotations of "slow variety" and "localization".The third chapter analyzes the background and current situation of the localization of China's slow variety in three parts.The first part uses Lasswell's "5W mode" to analyze the social background of slow variety in China's localization.The second part is the dilemma faced in the process of localization of slow variety in China in the current,the third part analyzes the comprehensive factors that cause difficulties.The fourth chapter explores the coping strategies of the current dilemma,starting from the two levels of program content and program communication.The fifth chapter combines the current social context to reflect on the shortcomings and misunderstandings of the development of China's slow variety arts,and to look forward to future development opportunities and room for improvement.From the perspective of communication,this paper deeply analyzes the strategy of exploring the localization and innovation of slow variety in China.The combination of theory and practice provides a reference for the future development of slow variety.Figure 32,table 4,reference 56.