The Philosophical Interpretation Of Mcluhan's Media Thought

McLuhan as a representative of the 20 th century Western communication and media environment,McLuhan's media theory has created immeasurable value for the academic circle,but at the same time,his whimsical warnings are also controversial in academia.It was not until the rise of electronic technology that his prophecy was confirmed that it re-emerged to examine McLuhan's unique understanding of technology.This article starts from McLuhan's famous media thought analysis,through deeper interpretation of McLuhan's media thought,to explore the philosophical source behind his media technology thought.McLuhan 's famous works,such as "the medium is an extension of man","the medium is the message" all show that the media is not just a tool for human use.It can be seen from the development of human beings that the development of media technology and human development are mutually evolving.Through his humorous and unique analysis,McLuhan showed the essence of the media and the unique relationship with people.Behind his media theory,he is in harmony with the philosophy of ontology.The author provided another research direction on the possibility of McLuhan 's media thought through the interdisciplinary insight of STS and science and technology of philosophy,it is abandoning the traditional dualism of subject and object,or nature and society,thinking about the nature of human and media technology from the perspective of ontology philosophy,asking about the existence of human and media technology,and rethink the relationship between man and media technology,and the relationship between man and nature.In order to explore how the media has influenced it in the course of human development,to think more deeply about how technology as a way of human existence,bring people back to things to understand the connection between man and media technology,man and nature,this has important implications at the professional level of science and technology of philosophy and the development of media technology in a contemporary practical sense.