Based On Mcluhan-A Dialogue On Media-Theory

The most important thing in any research is the creative base on the previous instead of repeating. This paper take the media theory of Marshall-Mcluhan as the background, but the main topic is the phenomena of the rapid development of the new digit media nowadays. What's their effects on people's behavior and the whole society as well? To answer the question, I've reviewed correlative theories during the past half-century, including symbolic interaction theory, British culture theory and so on. I'd like to tell the reality of media through the way of dialogue with these theories and I try to discover a new method to understand the social effects of media. The way comes from Mcluhan but belongs to his theory. The way lies in that we regard media as a kind of symbolic context of its content.The new perspective avoids the disadvantage of taking media as the only impetus fact putting human society forward in Mcluhan's theory. Besides, the perspective should unscramble nowadays mixing of media phenomena and digitalization trend. Furthermore, it still should help us understand the reality's potential invisible result to the social as well.In preamble, I introduced some important research result both home and abroad. The nuclear content of the paper is divided into three parts, which unfold the reasoning along Mcluhan's "Three Theories", that is "The Medium Is the Message", "The cool and the hot media", and "The global village". The first part, "The medium is the message" discussing the essence of the media, and revaluing the title of "technique determinism" of Mcluhan. The second part, "the hot and cool media"...