Financial Statements Of Publishing Companies Analysis

With the development of China's economy,the Cultural industry has gradually become an important industry.Publishing industry as an important part of the Cultural industry has also ushered the opportunities for rapid development.In 2016,the whole national Press and publication industry has developed well and achieved 2.36 trillion business income,179.20 billion profit,2.21 trillion assets and 1.12 trillion Net assets.The risingof the Internet industry and Logistics industry have also brought great opportunities and challenges to the Publishing industry.It's worth to pay attention to Publishing industry how to develop in competitive environment.This paper selects the Phoenix media,one of the largest publishing and listed company in China,as the research object,based on the previous annual report of the Phoenix media for 2013-2017 years,to analysis the company's strategy,accounting policy,financial data and development prospects.Find out the advantages and disadvantages of the company and the existing risks and opportunities,and provide feasible suggestions and opinions for the users.This paper first introduces the basis of topic selection,the framework of this paper and the main theoretical methods used.Secondly analyzes the Macro environment and development status of the Publishing industry.Thirdly analyzes the development strategy of the Phoenix media.Fourthly,uses the data of the financial statements of the Phoenix media for 2013-2017 years,identify important accounting subjects,analyze accounting policies and estimates.Fifthly,analyze the financial situation of the Phoenix media by calculating various indicators according to the reports.Finally give the conclusions of the analysis and give suggestions to solve the problems of Phoenix media.