Design And Implementation Of Marketing Customer Behavior Analysis APP Based On Android

With the continuous development of marketing theory and methodology,the marketing model based on customer behavior has become the mainstream in recent years,and its theoretical basis is customer relationship management.Compared with the traditional marketing model based on products and services,customer behavior marketing pays more attention to the influence of customer behavior on marketing.Therefore,the information management of customer behavior marketing requires customer behavior data as the core,and according to the characteristics of the sales staff office is not fixed,it is necessary to build the marketing customer behavior data management function support tool in the mobile terminal equipment.In accordance with the requirements of customer behavior marketing model,this paper adopts Java Web technology and Android platform application development technology to develop a set of sales management system for the company's marketing business.In the system,there are two modules,PC terminal application and Android terminal application.Based on project-based management of marketing business,it provides sales staff with data management and maintenance support of marketing customer behavior based on mobile terminal devices.In the research work,the development trends of customer relationship management and information management at home and abroad are and analyzed.At the same time,the technical principles and characteristics of Android platform framework,Redis database and Spring Boot framework adopted by the system research and development are introduced.Then,this paper discusses and analyzes the demand of the system in detail,conducts process modeling analysis on the business environment of the system,determines the system's target users and their role permission system,puts forward the specific functional development requirements of PC and Android applications of the system,as well as the non-functional requirements of Android applications.Thirdly,according to the overall functional framework of the sales management system,the functional mode,network topology and functional structure of the PC side applications and Android side applications of the system were designed and analyzed,and the logical design and physical design process and results of the background database of the system were investigated.Aiming at the function system of PC and Android applications,the class structure design and the development of key functions are carried out,and the logical process modeling results of the main functions of the system are introduced.After that,the simulation test data is used for the actual deployment and operation of the system,and the functional performance of the system is tested in the environment.This thesis also investigated the functional test process and results of the PC and Android applications of the system,and tested the key performance indicators of the Android applications of the system based on the GT test tool,collected the performance test results,and evaluated the performance of the system.The sales management system designed and implemented in this paper is developed according to the company's marketing business based on customer behavior,which could establish software support tools based on marketing project management,in which sales staff to provide centralized management of marketing customer behavior data.The system supports functional applications based on mobile terminals,thus effectively improving the efficiency and level of the company's marketing business implementation.