Design And Implementation Of Online Precise Marketing Operation Support Platform

With the rapid development of Internet and traditional advertising business,online advertising business came into being,and becomes the most obvious revenue products in the era of big data.At the same time,in order to comply with the development trend and expand business to realize data realization and flow realization,an operator cooperates with the company to develop a set of online precision marketing operation support system,which is a large data product with the core of advertising management system and the characteristics of multi-level operation support of provinces and cities.Based on this project,this thesis describes the design and implementation process of online precise marketing operation support system in detail.First of all,this thesis refers to the functional design of the existing demand side platform,through active communication with the company's business personnel,carries out a detailed demand analysis and feasibility analysis of the system,finally,the B / S mode is adopted to build the system,and the mature spring MVC framework is used for design and development.The core of the main business process of the system is divided into five functional modules: advertising management,report center,financial management,audit management and bidding management.Advertising participates in the transaction in the form of real-time bidding,and realizes the visual data statistical chart based on the delivery data.Secondly,according to the demand analysis,the logical structure of the system is proposed,the function of each logic component and the data flow direction of the launch management platform and the launch engine are described,and the core database of the system is designed.Then,according to the requirement analysis,the core module of the system is designed and implemented in detail,and the interface of each module is displayed.Finally,after completing the development of the whole system,the black box test and pressure test are used to test the functionality and non functionality of the system.The test results show that the system meets the requirements of this thesis.The author participated in the whole process of the design and development of the project,mainly responsible for the design of the back-end service framework of the system,as well as the design and development of the advertising management module,the report center module,the financial management module,the audit management module,and the bidding process.Based on the Spring MVC framework,Kafka,Flume and other technologies,the author realized the whole business of advertising from creation to audit to the final delivery to obtain revenue Business system.At present,the system has been successfully put into use in practice.Facing operators and advertisers,it undertakes the company's Internet advertising business,helps many brand advertisers achieve professional Internet advertising,management and data statistics,and obtains good brand reputation and market conversion rate.The use of this system expands the company's business,and brings more customers and considerable economic benefits to the company.