Design And Implementation Of Postal Customer Relationship Management System Based On The Android Platform

With the rapid development of China's socio-economic and China Post "one of the two wings" development strategy,the postal changed the previous business model,instead of gradually to the market and the company's business model close,on the one hand the focus of the operation by the traditional post Business class business to agent finance and courier as the main growth point of the direction,on the other hand,postal diversified customer base,leading to customer behavior for data mining based on the data operation is more and more important to customer marketing management The demand is also increasingly urgent.In this context,in order to make the postal service of this traditional industry successfully transition and get a new life,in this context,postal customer management marketing work in recent years has gradually standardized,rationalized,digital,postal customer management marketing work of digital information construction In recent years,has made great progress.However,with the development and development of a large number of postal new business,especially in the form of agency finance,agency insurance,E post office,electricity business platform for the development of a typical online business,the same industry competition partners based on the Internet-based innovative business To a hundred years postal business model and the past created an unprecedented subversion and impact.For the down-to-earth to meet the needs of front-line business staff,based on the strategic transformation of the postal business strategy,the postal business sector in urgent need of a mobile information platform to meet a large number of new business is not subject to location constraints accepted,but also to meet different business branches on the immediacy Of the requirements,therefore,the construction of mobile platform based on the postal customer marketing management system is the trend.Based on the mobile platform,the implementation of postal customer marketing management system is based on the information system and network used in postal service.It adopts the leading mature system architecture system,large data storage technology,based on C / S schema development,and builds a postal system.Networking,centralized management,multi-level use of customer marketing and management system platform.The construction of the system is based on the needs of the postal line marketing staff,in the development of postal intelligence equipment andmobile office in the context of.So the platform uses a customized Tablet PC for the terminal hardware,the operating system using a customized Android system,while the use of real-time wireless communication technology to meet the existing postal business customer marketing management of the immediate needs.The realization of the system will post the existing business to facilitate the visual display to the customer,so that the existing business to meet today's mobile,intelligent pursuit of the postal customers intuitive and accurate display business highlights of the product,while achieving Account manager daily work of all-round management,to promote precision marketing,marketing management to provide data support.To further improve the marketing ability and service level of refinement.So as to build a good channel for external service,and make outstanding contributions to the informationization,intelligence and flatness of postal customer marketing management.