Research On The Integrated Development Strategy Of Xinhua Bookstore In Xinjiang Uygur Autonomous Region Under The Multi Competitive Environment

As a domestic old-fashioned cultural enterprise with a long history,Xin Hua Bookstore has a history of nearly 82 years since its birth in 1937.During this period,Xin Hua Bookstore continued to grow and develop.Nowadays,from the founding of the country to the reform and opening up,to the development of science and technology,Xin Hua Bookstore has gradually become the largest and most extensive state-run bookstore in China,and has made significant contributions in improving the soft power of China's culture and enriching the spiritual level of the masses.Xin Hua Bookstore in Xinjiang Uygur Autonomous Region is the only large-scale state-owned cultural enterprise with the total issuance qualification of publications in the district.It undertakes the regional total issuance of the textbooks for the Chinese and Chinese political and theoretical textbooks and the textbooks for primary and secondary schools.With the in-depth development of the economic system reform and the transformation of the management concept of the publishing and distribution industry,Xin Hua Bookstores in many provinces across the country have begun to explore and change the way of marketing.The field of China's press,publication and distribution is also undergoing a revolution without smoke,and the current situation of market competition is rapidly diversified.Xin Hua Bookstore in Xinjiang Uygur Autonomous Region is faced with the rising of online bookstore and private bookstores boom,and the logistics distribution system needs to upgrade the plight of many external factors,such as science and technology,but also facing the internal organizational mechanism should be improved,the autonomous region Xin Hua Bookstore is an urgent need to break through the dilemma,explore the transformation of a suitable for their own development path.This paper takes Xin Hua Bookstore in Xinjiang Uygur Autonomous Region as the research object.The article first introduces the overall structure of the thesis,including the background of the topic,the purpose and significance of the topic.The second chapter is the literature overview,introducing the research status at home and abroad.After the three chapters summarize the Xin Hua Bookstore,it mainly breaks through the multi-competition environment faced by Xin Hua Bookstore.The fourth chapter analyzes the advantages and disadvantages of Xin Hua Bookstore in Xinjiang Uygur Autonomous Region under the above multi-environment competition.The fifth chapter,according to the disadvantages and problems of Xinjiang Uygur Autonomous Region,puts forward the suggestions on the integrated development of Xinjiang Xin Hua Bookstore under the multi-competitive environment,and the transformation strategies,and points out the development direction of the transformation of Xinjiang Xin Hua Bookstore.