The Competitive Environment And Orientation Development Of City Television Stations In The Yangtze River Delta Region

Along with the arrival of information age, the Chinese Media industry has further integrated the growing globalization trend. The competition of a Television Media market is becoming more and more fierce, and the industrial structure reorganization and integration is spreading out gradually. By and by, the market will see the appearance of such a structure that the strong will become stronger and the weak weaker. The development of city television station is now in an alternative. With the flourishing economy and mature market environment, the Yangtze Delta region is one of the most wealthy and prosperous regions in China. In the meantime, as one of the regions with relatively developed television industry in China, the Yangtze Delta region's whole actual strength of the city television station is comparatively powerful, and the industrial operation also has breakthroughs. The structural system of city station is also typically representative in the domestic.Based on the historical origin and the present development of the city TV stations in Yangtze Delta region and through the measures on some factors including the competitive advantages and disadvantages, threat and the opportunities of the Yangtze Delta region with a SWOT analytical method ,this essay outlines the competitive environment and the extent state in The Yangtze Delta region objectively and tries to estimate and predict six possible development paths of the city TV stations in Yangtze Delta region in the future, including the mergers and acquisitions between provincial TV stations, the strategic alliance of the City Stations, the media group of the city TV station across regions , the city TV station group across media and the city TV station's setting a foot in a capital market. Meanwhile it also probes into the objective laws which can promote the positive development of the television industry in China with a broad territory, a bright regional feature, the extreme importance of the media attribute as a mouthpiece, and the increasing scale of industry, thus to improve the rationality and predictability of the reform and development of city television station in hopes of providing the development of a regional TV station in our country with some constructive opinion.